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Our Approach to Development

Converging People, Values and Institutions

Pete Ondeng, Founder and CEO

Ohala Africa’s approach to development is grounded in the conviction that lasting economic transformation begins with people and is sustained through strong institutions and well-functioning markets. We believe that growth is most durable where values, capability, and capital are intentionally aligned over time.

Rather than focusing on short-term projects or isolated interventions, Ohala Africa works collaboratively to build the underlying conditions that enable enterprises, producer institutions, and local economies to mature and thrive.

We actively seek out like-minded partners and invest in relationships that allow us to combine complementary strengths, recognising that meaningful change is rarely achieved by any single actor working alone. Through collaboration, we aim to leverage collective insight, credibility, and capacity in pursuit of shared outcomes.

Our work integrates finance, institutional strengthening, and capacity development, recognising that capital alone cannot deliver impact unless it is stewarded responsibly and embedded within credible systems. We view finance not as an entitlement, but as a powerful organising tool—one that can reinforce discipline, accountability, and long-term thinking when deployed with clear expectations and sound governance.

At the heart of our approach is a commitment to people. We aim not only to strengthen organisations and markets, but also to influence how individuals perceive opportunity, responsibility, and stewardship. By investing in leadership, governance, and practical capability, and by working alongside partners who share these commitments, we seek to contribute to personal growth, dignity in work, and a renewed sense of agency within communities.

Ultimately, Ohala Africa exists to help build economies that work—for enterprises, for communities, and for the individuals whose character, choices, and values determine whether development efforts endure.